Free Checklist

Demand Engine Checklist

See whether your site can be found, understood, cited, and converted into sales conversations.

  • Technical SEO baseline checks for crawl, speed, and indexability.
  • Content formatting standards for AI answer citation readiness.
  • Entity and schema review points to improve machine understanding.
  • A prioritization model so your team executes the right tasks first.
Get the Demand Checklist

Checklist preview

Four layers your Demand Engine has to pass.

The resource turns search, AI visibility, and conversion readiness into a single execution standard. Your team can use it as a fast diagnostic or as a QA sheet before publishing new pages.

01

Technical access

  • Indexable pages
  • Core crawl paths
  • Schema coverage
02

Extraction structure

  • Clear answers
  • Question-led sections
  • Proof close to claims
03

Entity confidence

  • Named expertise
  • Service specificity
  • Off-site corroboration
04

Conversion path

  • Commercial intent pages
  • Internal links
  • Score-first CTA

How to use it

Fix the highest-leverage gap first.

Signal

Page can be crawled, but buyers cannot see why you are credible.

Next move

Add proof blocks, named use cases, and stronger service-page answers.

Signal

Content ranks, but AI tools do not cite it.

Next move

Tighten answer formatting, schema, entity references, and source-backed claims.

Signal

Traffic exists, but pipeline does not move.

Next move

Connect high-intent pages to the Growth System Score and follow-up path.